Learning To Avoid AI Scams
Financial fraud is all around us as scammers become more creative. With that expansion comes a greater need for reliable analysis tools. WGCU Reporter Emma Rodriguez visits a Naples couple putting their years of experience together to build a program that uses AI to identify potentially fraudulent activity.
Transcript
FINANCIAL FRAUD IS ALL AROUND US SAYS SCAMMERS ARE GETTING MORE CREATIVE. AND WITH THAT COMES A GREATER NEED FOR RELIABLE ANALYSIS. TOOLS. ONE NAPLES COUPLE PUT THEIR YEARS OF EXPERIENCE TOGETHER TO BUILD A PROGRAM THAT USES AI FOR POTENTIAL FRAUDULENT ACTIVITY IN A VARIETY OF BUSINESSES. WGCU’S EMMA RODRIGUEZ HAS MORE. >> AS VICE PRESIDENT AND CHIEF OPERATING OFFICER OF THE FRAUD SERVICES. BUT SAYS IT'S KEPT HIM SHARPEN THE YEARS SINCE ITS FOUNDING IN 2020, RIGHT BEFORE THE PANDEMIC. >> TO ME. BY THESE 2 IS JUST A NUMBER. IT WOULD BE. 22 COULD BE 102. YOU ALL THE WAY YOU ARE. AND MY PERSONALITY IS FAR MY DESIRE FOR A LIVING AND BE PRODUCTIVE HAS NOT CHANGED THE AGES AND CHANGE IT. >> IF ROD SERVICES HAS A DIVERSE RANGE OF CLIENTS, INCLUDING THE COLLIER COUNTY SHERIFF'S OFFICE, GOVERNMENT AGENCIES AND SMALL FAMILY BUSINESSES, DATA FROM MOST OF THESE CASES ENDS UP BEING REVIEWED IN A COURTROOM WHICH CAN MAKE THE USE OF AI AT TIMES COMPLICATED FOR THE COMPANY. BARBER STEINBERG EXPLAINS HOW IT'S IMPLEMENTED FOR DATA ENTRY. >> SO THE ONLY THING THAT WE USE AI FOR IS NORMALLY AN AIR UP LOADING A PDF STATEMENT NOW A BANK STATEMENT OR A CREDIT CARD STATEMENT OR BROKERAGE STATEMENT AND SOME OF THESE IMAGES ARE NOT SO GREAT. SOME OF THEM HAVE CAUSED THIS STAIN SUMMIT HAVE NOTES AND THINGS LIKE THAT. SOME OF THEM LIKE AL QAEDA WHEN THEY FACE CANADA IN. I WAS THE THING THAT MADE A DIFFERENCE FOR US, UNABLE WHATEVER AND GIVE IT IT CAN ACCURATELY VERY ACCURATELY NEAR PERFECT EXTRACT THAT THEY DID. >> STEINBERG SAYS THE FRAUD INVESTIGATOR ALSO IMPLEMENTS AI TO HIGHLIGHT DISCREPANCIES, BUT THAT HER AND DON'T TRUST AI TO MAKE MORE SPECIFIC CALCULATIONS SHE SAYS THAT INFORMS HER OWN AI PHILOSOPHY, WHICH INCLUDES BEING CAUTIOUS ABOUT THE ENVIRONMENTAL IMPACTS OF DATA CENTERS. SO YOU CAN JUST GO WITH IT BLINDLY AND TRUST IT. >> YOU HAVE TO KNOW, YOU KNOW WHAT YOU'RE DOING. YOU KNOW, MAN, TOP OF THE YOU HAVE TO BE IN CONTROL OF IT AND AND MAKE SURE THAT WHAT YOU'RE GETTING IS WHAT YOU WANT. AS FOR WHAT'S NEXT FOR YOU, FRED SERVICES. >> HAM SAYS THEY'RE WAITING TO HIT A LUCKY STRIKE WITH THE FRAUD INVESTIGATOR, WHICH THEY THINK THEY HAVE RIGHT IN THE PALMS OF THEIR HANDS. >> THE FUTURE OF THIS COMPANY IS WE HAVE IS STRUGGLING. FINANCIALLY. OVER THE LAST SEVERAL YEARS. WE THINK WE HAVE A HOME RUN HERE. IF WE GET THE MESSAGE OUT THAT WE HAVE BUILT A PRODUCT WHICH IS SUPERIOR TO A NUMBER ONE COMPETITOR. WE'RE MORE. I HEAR IT WERE CHEAPER AND WERE FASTER. >> FOR WGCU NEWS, I'M EMMA RODRIGUEZ IN NAPLES.